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What is the purpose of having a company mission statement? Simple enough to answer - To have an overall driving mission that points all the elements and people of the business toward the same goal. This ensures better efficiency and a higher degree of success that the goal will be met.

So what if your employees do not even know what that mission statement is?

Or what if they know, but do not feel connected to it?

In this helpful, comprehensive guide, you will learn:

  • How much misalignment is costing your company
  • How to test employee alignment 
  • Strategies to achieve alignment 
  • And much more...